My first time in Turkey

No. I’m not going to tell you about first vacation in Turkey (as there are many). Or maybe a bit? Yes, I LOVE TURKEY!! The fantastic countryside, the kind and helpful people, the tasty cuisine, the small hidden villages. If you ever go there, go for Kekova Island. If you want to spend days and night without hearing any sound of cars – it’s definately the right place: because there are no cars on this half island!! No way to go there except by boat. And as there are not many rooms for rent there: the early bird catches the worm. The warmest host and the best breakfast you will find at Nesrins place. (If you want to know more, contact me.) Uh, sorry. I wax lyrical when I hear or read about Turkey. And I read about Turkey yesterday, when I realized that Reklamania was talking about my lingerie shop concept. Özgür is kind of ad-maniac or as he would say: he is an “adfreak”. He is talking about ads and good marketing strategies. And he found me. As I found Turkey.

Thank you, Özgür. CU in Istanbul one day.

edition12 Lingerie Set No. 2 – Pure Vichy Silk

We proudly present to you … our second lingerie set “Pure Vichy Silk”.

Today at midnight our 2nd lingerie set of the edition12 collection starts.

As before: the lingerie set is limited in number. It is only available for a one month period or as long as the 120th set has been sold. So hurry up if you want one.

The design is made by Jutta Teschner, fishbelly, Berlin.

Fotodesign Stefan Söll, Model: Lia May

Our “Pure Vichy Silk” set for the price of 160 Euro includes a soft padded triangle bra, a thong with black waistband to tie and untie and a sleeping mask.

Have fun and drop in here: edition12!

May I introduce …

This is our new model for July! Her Name? Lia. Born in Russia, now living in Berlin. Hope you like her as much as I do. Only 2 days left and you will see more of her. Dont’ miss the 12th – drop in at edition12 and you will find our second style. Enjoy.

Fotodesign Stefan Söll, Model Lia

edition12 is not safe for work

That’s why the posting about our new shop in the shopify blog had to be deleted by the shopify bloggers. Some visitors were complaining that edition12 shop is NSFW.
I think clicking on lingerie links at work is always risky. So why did these guys click on it and complained after?

We were spotted

Oh happy day!

Today we were spotted by one of the 8.000 trendspotters of Springwise.com, the worlds leading source of new business ideas.

“Planned scarcity is a well-known tactic for enhancing a product’s appeal, and a German web retailer is taking that strategy to the max with its new collection of strictly limited-edition lingerie.

… planned scarcity is an increasingly appealing way to battle the forces of massclusivity and give consumers the status they so ardently desire. When money can no longer buy consumers love, it’s just possible scarcity can!”

I am very proud being mentioned by Springwise, which is my daily read, as long as I can remember. Edition12 is one of the very few business ideas from Germany which succeeded in getting mentioned by this great trendspotting network.

First chicken, then chicks?

The guys who run Knickerpicker learned a lot from watching Subservient chicken: Not sure if its a good way to promote the high fashion lingerie I’m going to sell.

more about “First chicken, then chicks?“, posted with vodpod

The idea

When we went for a short trip to Berlin last year in november, in a small side street we passed a lingerie shop. Curious as I am we had to go in. And got surprised! What we saw was one beautiful, sexy lingerie after another. I kept testing for an hour. To make a decision what to buy was not so easy, but Bernd helped me a lot. Otherwise I probably would have bought nearly everything I tried.

Back home I already was annoyed that I didn’t buy more of them. So I started to google about “fishbelly“. This is the name of the designer label. I wanted to shop online. But: no chance. I couldn’t believe, that I couldn’t buy my newly discoverd label anywhere in the internet. The idea was born: I will have my own shop. An exclusive one, where women (and men) with a simular taste as mine can shop this label.

Next day I called Jutta Teschner. The designer and owner of the label. Two weeks later we met in Berlin, talked and thought it is worth a try. Three month later we found the shopsoftware we wanted to work with. And finally another three month later we hopefully will be online. Ready for you to buy. (or just to have a look)

Lingerie blogs I love

Writing a blog starts with reading other blogs – so the naked wisdom of web 2.0 folks. So that’s what I am reading – short version:

Petite Coquette – always looking for seasonal offers

Lingerie Blog - good source for latest news, style and offers

The Lingerie Post - interviews, reviews, sales and more

Lingerie Blog covers Lingerie – covers lingerie, events, fashion shows, collections

Frankufotoslingerie – funny name, but great pics of lingerie ads

FrouFrouFashionista – simply great!

Lingerie-Links – shops, designers new collections

From betsy with love - Love, love, love! So stylish and beautiful

… to be continued