Oh happy day!
Today we were spotted by one of the 8.000 trendspotters of Springwise.com, the worlds leading source of new business ideas.
“Planned scarcity is a well-known tactic for enhancing a product’s appeal, and a German web retailer is taking that strategy to the max with its new collection of strictly limited-edition lingerie.
… planned scarcity is an increasingly appealing way to battle the forces of massclusivity and give consumers the status they so ardently desire. When money can no longer buy consumers love, it’s just possible scarcity can!”
I am very proud being mentioned by Springwise, which is my daily read, as long as I can remember. Edition12 is one of the very few business ideas from Germany which succeeded in getting mentioned by this great trendspotting network.
