Fatal error

Huh. The last month’s sale was the worst we ever had: To be honest – edition12 didn’t sell anything from the Lacy Night set! Why? We had no clue, until the night we wanted to implement our new set, the one starting September, 12. But what a surprise. The settings and the the text on the edition12 website announced: “This offer ends August, 12.” That means, people had no chance to buy as the sale started and finished August, 12. … what a mistake! So, to give our customers the chance to get a Lacy Night set, we decided to extend the offer for another month. So sorry! Sorry, for those of you who expected to have a look at the new model and sorry for those of you who couldn’t shop.

Too hot for facebook

This ad I wanted to publish in facebook:

But: It was disapproved. Why? Is edition12 too naughty, too sexy, too xxxclusive?

Already too provocative for the Facebook guidelines ?

Thank you very much :-)

Many thanks to Miss LeeLu, who was first one writing about fishbelly edition12

Also to Karysa beaty, who blogged about the opening.

Did I forget about someone? If so, please let me know.

The idea

When we went for a short trip to Berlin last year in november, in a small side street we passed a lingerie shop. Curious as I am we had to go in. And got surprised! What we saw was one beautiful, sexy lingerie after another. I kept testing for an hour. To make a decision what to buy was not so easy, but Bernd helped me a lot. Otherwise I probably would have bought nearly everything I tried.

Back home I already was annoyed that I didn’t buy more of them. So I started to google about “fishbelly“. This is the name of the designer label. I wanted to shop online. But: no chance. I couldn’t believe, that I couldn’t buy my newly discoverd label anywhere in the internet. The idea was born: I will have my own shop. An exclusive one, where women (and men) with a simular taste as mine can shop this label.

Next day I called Jutta Teschner. The designer and owner of the label. Two weeks later we met in Berlin, talked and thought it is worth a try. Three month later we found the shopsoftware we wanted to work with. And finally another three month later we hopefully will be online. Ready for you to buy. (or just to have a look)