Fatal error

Huh. The last month’s sale was the worst we ever had: To be honest – edition12 didn’t sell anything from the Lacy Night set! Why? We had no clue, until the night we wanted to implement our new set, the one starting September, 12. But what a surprise. The settings and the the text on the edition12 website announced: “This offer ends August, 12.” That means, people had no chance to buy as the sale started and finished August, 12. … what a mistake! So, to give our customers the chance to get a Lacy Night set, we decided to extend the offer for another month. So sorry! Sorry, for those of you who expected to have a look at the new model and sorry for those of you who couldn’t shop.

What is better than nude?

Yeah, another 12th! Today at midnight we present to you our new design from our collection.

What is better than nude? Our Lacy Night set – the perfect match for the nothing-to-hide-events in your life. The shelf bra is one of the most seductive pieces to show up. So enter the night stage: Dress like a naked goddess. Let your lover adore you. And give him full access for his caresses.

See more details at the edition12 shop.

Who has linked me

about the last few days:

A very very nice article came from Rene from the The Lingerie Post who wrote about the edition12 shop.

Notcouture found the shop, hope all notcouture shoppers will find me after changing the product tonight as the product page who is linked will be deleted. Black hole …

Many thanks for your great support!

Stay tuned, wait for the new design tonight!

Polish lingerie lovers please help

Great, two days ago edition12 got a mention in the polish fashion blog Zeberka. Over 1.000 visitors cam from Zeberka and there were more than 40 comments on the blog entry.

Unfortunately they discussed in polish language – and i have no clue what they were talking about. Anybody out there who knows polish and can translate a bit?

edition12 Lingerie Set No. 2 – Pure Vichy Silk

We proudly present to you … our second lingerie set “Pure Vichy Silk”.

Today at midnight our 2nd lingerie set of the edition12 collection starts.

As before: the lingerie set is limited in number. It is only available for a one month period or as long as the 120th set has been sold. So hurry up if you want one.

The design is made by Jutta Teschner, fishbelly, Berlin.

Fotodesign Stefan Söll, Model: Lia May

Our “Pure Vichy Silk” set for the price of 160 Euro includes a soft padded triangle bra, a thong with black waistband to tie and untie and a sleeping mask.

Have fun and drop in here: edition12!

May I introduce …

This is our new model for July! Her Name? Lia. Born in Russia, now living in Berlin. Hope you like her as much as I do. Only 2 days left and you will see more of her. Dont’ miss the 12th – drop in at edition12 and you will find our second style. Enjoy.

Fotodesign Stefan Söll, Model Lia

edition12 is not safe for work

That’s why the posting about our new shop in the shopify blog had to be deleted by the shopify bloggers. Some visitors were complaining that edition12 shop is NSFW.
I think clicking on lingerie links at work is always risky. So why did these guys click on it and complained after?

The idea

When we went for a short trip to Berlin last year in november, in a small side street we passed a lingerie shop. Curious as I am we had to go in. And got surprised! What we saw was one beautiful, sexy lingerie after another. I kept testing for an hour. To make a decision what to buy was not so easy, but Bernd helped me a lot. Otherwise I probably would have bought nearly everything I tried.

Back home I already was annoyed that I didn’t buy more of them. So I started to google about “fishbelly“. This is the name of the designer label. I wanted to shop online. But: no chance. I couldn’t believe, that I couldn’t buy my newly discoverd label anywhere in the internet. The idea was born: I will have my own shop. An exclusive one, where women (and men) with a simular taste as mine can shop this label.

Next day I called Jutta Teschner. The designer and owner of the label. Two weeks later we met in Berlin, talked and thought it is worth a try. Three month later we found the shopsoftware we wanted to work with. And finally another three month later we hopefully will be online. Ready for you to buy. (or just to have a look)