May I introduce …

This is our new model for July! Her Name? Lia. Born in Russia, now living in Berlin. Hope you like her as much as I do. Only 2 days left and you will see more of her. Dont’ miss the 12th – drop in at edition12 and you will find our second style. Enjoy.

Fotodesign Stefan Söll, Model Lia

The idea

When we went for a short trip to Berlin last year in november, in a small side street we passed a lingerie shop. Curious as I am we had to go in. And got surprised! What we saw was one beautiful, sexy lingerie after another. I kept testing for an hour. To make a decision what to buy was not so easy, but Bernd helped me a lot. Otherwise I probably would have bought nearly everything I tried.

Back home I already was annoyed that I didn’t buy more of them. So I started to google about “fishbelly“. This is the name of the designer label. I wanted to shop online. But: no chance. I couldn’t believe, that I couldn’t buy my newly discoverd label anywhere in the internet. The idea was born: I will have my own shop. An exclusive one, where women (and men) with a simular taste as mine can shop this label.

Next day I called Jutta Teschner. The designer and owner of the label. Two weeks later we met in Berlin, talked and thought it is worth a try. Three month later we found the shopsoftware we wanted to work with. And finally another three month later we hopefully will be online. Ready for you to buy. (or just to have a look)