Another big THANKs to …

Today my thanks goes to Betsy, (drop in at her blog, you always will find something special), who has mentioned my shop on her blog, to the Lingerie Blog and to the Lingerie Links, NL.

Thank you all for supporting me – so much!!! )

Chat with me

If you ever have any question about fishbelly edition12 and in case I’m online: chat with me! Also, if you plan to have some days off at the lake of constance (Germany) and just want to know about wheater.

edition12 is not safe for work

That’s why the posting about our new shop in the shopify blog had to be deleted by the shopify bloggers. Some visitors were complaining that edition12 shop is NSFW.
I think clicking on lingerie links at work is always risky. So why did these guys click on it and complained after?

We were spotted

Oh happy day!

Today we were spotted by one of the 8.000 trendspotters of Springwise.com, the worlds leading source of new business ideas.

“Planned scarcity is a well-known tactic for enhancing a product’s appeal, and a German web retailer is taking that strategy to the max with its new collection of strictly limited-edition lingerie.

… planned scarcity is an increasingly appealing way to battle the forces of massclusivity and give consumers the status they so ardently desire. When money can no longer buy consumers love, it’s just possible scarcity can!”

I am very proud being mentioned by Springwise, which is my daily read, as long as I can remember. Edition12 is one of the very few business ideas from Germany which succeeded in getting mentioned by this great trendspotting network.

Bra straps

This beautiful bra straps I found via Viva Woman. Thank you.

Shopify loves Germany

Hejoh! Did I ever tell you, that I use shopify for my shop? It’s a really good shop software. And if you have a good designer or/and coder you can easily implement your own theme. For all the german shops I have really good news: Untill now you can only offer PayPal to your customers. But this will change soon. Dennis from shopify has worked a couple of weeks implementing the option to pay with credit cards. Very soon all german shops will be able to use wirecard. Will say: The customer has the possibility to pay with credit card.

Certainly: paying with PayPal is also easy and even there you can pay with your credit cart, but many of us-I guess-prefer to type in card details the other way.

Another big Thank you!

To Carol from the Lingerieblog.uk and to Maria from Stylekingdom, who posted about the new lingerie shop concept.

And thanks to the shopify blog.

Many of the daily visitors came from you both!

Too hot for facebook

This ad I wanted to publish in facebook:

But: It was disapproved. Why? Is edition12 too naughty, too sexy, too xxxclusive?

Already too provocative for the Facebook guidelines ?

Model of the month

I have to admit: When I first saw Hollys fotos on the photographers desk, I immediately loved her. Her shiny red hair in contrast to her pale skin and the innocent glance in her green eyes. To me she was the perfect one. No blonde, no dark-haired … the decision was made in a moment. She is simply a beauty.

Photo: Stefan Soell

Thank you very much :-)

Many thanks to Miss LeeLu, who was first one writing about fishbelly edition12

Also to Karysa beaty, who blogged about the opening.

Did I forget about someone? If so, please let me know.

Wanna go shopping… Or just neaten your undies drawer?

Both is possible. With bags and bra holders from Karysa beauty. Drop in and you will see. Don’t they look fabulous? Perfect solution for all of us, who want to tidy up:

edition12 opening. Now!

Yeah! Done it – the webshop opened right now. After all this trouble shooting all day … So if you would like to sneak a peak or even more drop in: edition12

The idea:

The collection consists of a strictly limited number of pieces – it definitively ends with 120 lingerie sets sold. And … further more: Only one single lingerie set is offered, which is designed specially for us. the edition12 shop – it is only available for the period of one month, then a new design will be offered.

All this nice stuff is created by the well-known Berlin designer Jutta Teschner. According to the Playboy Magazine Jutta Teschner belongs to the top ten of international lingerie artists.

Anything else to say?

Have a look and enjoy.

So soon – question upon question

… my webshop will open. And I’m so excited!!! Not all problems are fixed yet. One of the coders didn’t work well. Seems he couldn’t fix his own code. How could I just find someone who is good in java script? Who could fix someone else work? All people I know I have asked, but it seems programmers are rare.
So if you think you are good in programming, please contact me!
And there is another decision I should make: The concept was/is to open the shop as a private shopping club. Will say, you need a password to enter. But what about google? Google will not find me and will my potential customer like to enter a password? What shall I do? Any advise?

Tomorrow I will communicate the opening to the press. And certainly here at this blog you will be informed first of all! I just hope you like it. I’m so nervous, so so nervous. You just can’ imagine!

Help me, please!

First chicken, then chicks?

The guys who run Knickerpicker learned a lot from watching Subservient chicken: Not sure if its a good way to promote the high fashion lingerie I’m going to sell.

more about “First chicken, then chicks?“, posted with vodpod